I am always amazed when people say they cannot figure out how to make any money using the Internet. It either has to be a lack of imagination, or having lost the ability to think a little out of the box. This is a way for those currently out of work due to a struggling economy to create their own online business opportunities.
The web just plain offers too many possibilities for both online and traditional brick and mortar businesses. If the average guy can figure out some main keywords like "Electrician San Fernando Valley", and learn how to rank a simple website in the search engines...then you can create income. The Internet can become a very inexpensive way to reach an unlimited number of potential customers.
This actually is a hot topic right now for those providing website services to small business and is referred to as "local web marketing or small business Internet marketing". It also is something that just about anyone should be able to learn to do, and then create a marketing scheme to provide to local businesses.
You see, people are using their computers and cellphones over a directory listing in the yellow pages as a way to find products and services by accessing the web.
You can tell the local community about any business in a more complete way by providing a simple webpage that describes products and services, followed by a page or two with a photo gallery, testimonials, and even coupons. Some say the mobile web will be even bigger.